Ours is a thorough, well-prepared company, but I realized one day we were not prepared to handle a public-relations crisis. Several business friends all had the same advice: “Call Cindy Miller.” We did, and within months we had a formed a Crisis Response Team, drafted a briefing book that outlined roles and responsibilities for everyone in the company, created talking points and collected all the important data sheets about our materials and processes. As Cindy told us early on, “You’re going to build a plan you hope you never have to use.” So far, we haven’t, but we sleep better knowing the plan is in place.

Lanny Allgood, CEO | Cingo