An analysis of the impact of Memorial Day Weekend
With a pandemic raging through Georgia and Labor Day looming, the potential for a surge in COVID-19 cases was a real threat. It appeared that new cases spiked after Memorial Day,
a time when Georgians flocked to beaches and gathered in large groups.
Three high-profile organizations wanted to pool their influence and resources to generate
support in the private sector to raise public awareness of behavioral change that could slow the spread of COVID-19.
Working with an expert immunologist, CMC generated a media campaign around the results of this expert analysis.
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