Case Study: Social Media
A successful Atlanta-area law firm wanted to expand its client base to include more women age 30-60 who would be drawn to the firm’s strengths in divorce, family law and personal injury. The firm’s exposure through social media was limited to a conventionally designed and fairly static website.
We helped the firm develop a social media strategy centered on daily Facebook posting and blogging. Blog topics, which we drafted, included:
- The risk of concussions among school-age football players
- The responsibilities of spring-break chaperones
- The support team you need when considering divorce