It could be because he just won his second Super Bowl or maybe it’s because this guy has truly mastered being in front of a camera, but Peyton Manning is a champ when it comes to message discipline.
Whether he is tossing pizza around with Papa himself, or delivering postgame interviews for what seems to be the last time, he knows his message and he is determined to make sure you do, too. That doesn’t happen by accident. To have the kind of message discipline that The Sheriff has, you need to be consistent, prepared and comfortable delivering it, no matter the stage.
With unlimited ways to speak your mind today, it is even more important to know and stick to your key values and messages. Cam Newton could have used this advice this week:
Be prepared. Take a look at the transcripts from two separate postgame interviews from Peyton Manning on Sunday night. He was asked about his retirement in both cases:
“I got a couple priorities first. I want to go kiss my wife and my kids. I want to go hug my family. I’m going to drink a lot of Budweiser tonight, I promise you that. I’m definitely going to say a little prayer, thank the man upstairs for this great opportunity”
Asked later by another reporter:
“I got a couple of priorities in order, I want to go kiss my wife, kiss my kids. I want to go celebrate with my family, and my teammates. I’m gonna drink a lot of beer tonight, Budweiser … I’m going to say a prayer and a thank you to the man upstairs for this opportunity.”
Family, Budweiser and God. He’s practiced that a time or two. Just because this is the first time we are hearing it, doesn’t mean he didn’t sit across from the Budweiser spokesman (err … mirror) and rehearse the lines a few times.
Be consistent. To be consistent, your key messages and talking points have to become a part of you. It’s not as easy as turning it on and off. You must stick with your message at all times. Sticking with the football theme, although his message wasn’t the most articulate — and his delivery could have used some fine-tuning — Marshawn Lynch of the Seahawks was the gold standard for consistency in his interviews leading up to last year’s Super Bowl.
Be comfortable. If you are well prepared and have a consistent message, comfort comes easy. Repetition is the key. Practice in front of the mirror, role-play with a friend or colleague, but practice.
Need help with messaging and talking points? Ask the experts.