What do you get when you fill a room with tech-oriented brains and give them some writing exercises? Some very clever writing, that’s what.
This week, the Cindy Miller Communications team presented “Writing for the Web” at the All Things WordPress N. Atlanta, hosted by digital marketers GreenMellen. About 40 web pros were there, and we gave them some of our best tips:
Even the Gettysburg Address follows the storytelling model. Some of the best writing — regardless of where it is — tells a story. We used Abraham Lincoln’s most famous speech to illustrate this timeless approach to writing.
Different platforms call for different writing styles. While good writing techniques are universal, writing styles are not. Website content? Keep it short and simple. Twitter? Let your personality shine.
You can say a lot in six words. We led the group through the Six-Word Memoir exercise, popularized by the online magazine Smith. Although Ernest Hemingway’s six-word story remains the most dramatic (“For Sale. Baby shoes. Never worn.”) our group shared some winners: “Organized chaos is my happy place.” “Work hard so I can play.” “Can never have too much wine.” “They finally let me go out.”
And then there was the comment posted on the WordPress MeetUp site after the workshop: “Geez, really glad that I went — 6 words)” (Clever, Jim W.!)