Today, everybody is a writer. Facebook. Twitter. Blogs. LinkedIn. With so many opportunities to write come numerous opportunities to make mistakes, especially when you factor in the auto-correct feature for those of us who do much of our posting from a smart phone. These mistakes can be viewed by hundreds if not thousands of people.
A recent example is Martha Stewart’s Facebook page. It’s likely she has a team of people composing and publishing on her social media sites, but when you see a mistake, it’s all Martha’s. She owns the mistake, no matter who actually made it. So when the word “ass” shows up in a post, it needs to come down quickly, not 17 hours later. In a world that moves with lightning speed, there can be no sleeping at the wheel when a million+ followers are watching your every mistake.
Here’s the good news; there are numerous apps that can help a business owner monitor a company page regardless of who is doing the posting. Check out these two:
Hootsuite: Hootsuite is one of the most popular management apps. It simplifies the way you can engage with your followers on a variety of platforms, including Facebook and Twitter. With easy ways to schedule posts and communicate with other administrators, as well as social analytic-report modules and privacy settings to keep your pages secure, Hootsuite is an effective and efficient way to get the most out of your platforms.
Facebook Page Manager App: This one lets you view pages you administer and receive immediate alerts when there is activity. What’s more, if more than 30 people like your page, the app will provide performance analytics.
When everybody’s writing, everybody needs an editor.