By Cindy Miller
Even a communications company needs an up-to-date communications strategy. This year, we are working systematically to treat Cindy Miller Communications as strategically as we treat our clients. Here are 10 marketing tactics we’re working on. Which ones would be most helpful to your company?
- Blog weekly. Your blog is a great way to highlight your expertise and support your key messages as you continually analyze your strategy. In the audience for your blog are people who are considering working with you, and a selection of blogs gives them a peek into your world.
- Use LinkedIn more consistently. Do you maintain an effective company page? Is your profile up-to-date, including the photo? Sharing updates that highlight your expertise and support your key messages is also a smart move. So, too, is participating in appropriate group discussions.
- Write guest editorials. Here’s another way to illustrate your expertise. Many trade magazines and business journals are eager for relevant, well-written content. What’s more, you can use published content in a variety of other ways in marketing, including on your website and in leave-behind materials for prospects.
- Leverage your website. Keep the content current, reflecting your key messages and keeping your target audiences in mind. Once current, use social media, printed materials and blogs to direct people to your site.
- Create quality printed materials. A brochure, fact sheet and business cards can keep your company top of mind when meeting with prospects. They are a good idea for following up with prospects, too.
- Sponsor something. Chambers of commerce meetings, professional organizations, seminars — all present opportunities to get your name in front of the right people. Where does your target audience gather? What sponsorships are available there?
- Show some personality. Facebook, Instagram, Pinterest and other social media sites offer the opportunity to show a little personality. People like to work with people they like — or think they will like once they know them.
- Use push marketing. Get in the habit of sending out a monthly email newsletter. Build your database from networking, and offer content that is useful to the reader, not just promotional for your business. Give your contacts something they can use, and they are more likely to open your next email.
- Highlight your best work. Case studies and testimonials are two proven ways to leverage your successes. Both can be used as content for blogs, social media sites and websites. Even a project you completed several years ago can offer valuable insights to a prospect with a similar problem. Keep your best “stories” on your website for others to discover.
- Give back. Be a good corporate citizen, and find your unique way to give back in the community. You’ll raise your profile while improving the community in which you live and work.
Learn more about Cindy Miller Communications on our website: www.cindymillercommunications.com