In today’s media-soaked world, all of us are exposed to hundreds of marketing messages every day. But today’s user is savvier than in decades past, tuning out what doesn’t matter and focusing on what does. That creates an opportunity for your business.
A communications plan begins by thinking strategically about how — and to whom — you communicate about your company. Targeted communications help you effectively connect in a meaningful way to existing and potential customers.
We will build your strategy around your business goals, target markets and key messages. This communications strategy will serve as a blueprint to guide a blend of traditional and new-media tactics to achieve your goals.
Here’s how we’ll do that:
Create the Strategy
Identify Key Audiences
Everybody is a potential customer, but to target everyone means to focus on no one. The more you narrow your audiences, the more likely it is you’ll reach them. In this process, we’ll work with you to identify as many audiences as you can, and then narrow the list to establish priorities for concentrated attention. We will explore your target audiences to provide a fuller understanding of their potential.
Craft Key Messages
Your messages create an identity and serve as a guide for every team member’s communication. Message discipline is important. We’ll help everyone speak the same language about the company and its work. Our team will help draft a “Messaging Platform” –– key messages and sub messages for the company that apply to all audiences, as well as target messages for each specific audience
Based on your target audience and business goals we’ll recommend a mix of tactics that will communicate your message to the right audience through the best channels.
We will find the best mix of tactics for your business and implement the communications strategy on the right platform, such as:
- Social media
- Press releases
- Guest editorials
- Website content
- Marketing materials
- Internal communications
- Media relations
Smart organizations need to be skilled in communicating to essential audiences. We can help.