Case Study: Crisis Communications
A distinguished leader of a multi-billion healthcare company was under attack in the press by his board of directors for allegedly mismanaging the company. The charges were unfounded, and he later settled out of court for a sizeable sum.
In the meantime, however, his reputation was unfairly blemished. We worked with him to create a personal communications strategy that included talking points, interview preparation and other initiatives to set the record straight.
As the crisis stage receded into the past, we helped him create a communications plan that would launch a new career in medicine.