Case Study: Strategic Communications for SECO
SECO, a major freight consolidator, wanted to raise its profile in the industry. Because consolidation is like a commodity –– available from a lot of companies at pretty much the same price –– service, expertise and experience had to be the primary differentiators.
We helped SECO clarify its objectives to expand and diversify its customer base and project the company as a creative problem solver. We helped draft key messages, refocus its LinkedIn strategy, create infographics and update the content on its website.