Case Study: Crisis Communications for Allgood Pest Solutions
Allgood Pest Solutions, a major pest-control company serving several southeastern states, wanted to assess the risks of harmful publicity arising from potential accidents or incidents, and then plan ways to deal with crisis situations.
Our approach was to interview key executives to identify and write scenarios for incidents that might occur. Having assessed the risks, we then worked with the CEO and executives to create a Crisis Briefing Book, a detailed plan of what would happen hour by hour in dealing with an incident. This briefing book includes template materials such as sample press releases and talking points designed to allow the company’s crisis team to react quickly and thoroughly.
After the plan was completed, we conducted information sessions and training for the entire staff.