Case Study: Crisis Communications
A prominent real estate firm had a problem. An alarming phone call from a reporter alerted them to upcoming coverage that could be damaging to the company’s reputation. The company’s attorney immediately called Cindy Miller Communications for help.
In the heat of the moment, we coached the company through the first round of contacts with the press by helping prepare key talking points. Then, working with the company executives and their legal team, we guided the preparation of a tactical plan and supporting materials to convey the company’s position throughout the life of the story.