Brand journalism is a solution growing in popularity. Brand journalism uses the traditional style of journalism to tell a company’s story. Well-told stories create a meaningful connection between a company and its potential customers.
That’s the point of a good story after all. The reader gets connected, often lost in a story that is engaging, interesting and relatable.
We help companies jump into the world of brand journalism by crafting stories that fit your brand, audiences and key messages. Here’s how we helped She’s Wired, an Atlanta-based technology firm.
Sue Cleere, owner of She’s Wired, understands technology and has a gained a dedicated following of consumer clients. She’s Wired simplifies the digital world through training, patience, non-geek speak and personalized solutions.
She’s Wired turned to Cindy Miller Communications to help capitalize on this success and leverage its current client base to increase the number of consumer clients.
“She’s Wired has interesting stories to tell,” says Cindy Miller, CEO of Cindy Miller Communications. “With the right messaging and the right platforms, these stories can be used to generate leads and showcase the many ways She’s Wired can help.”
Here’s what we did.
- First, we worked with She’s Wired to understand its business goals.
- We identified key audiences.
- We crafted a key message and sub-messages to guide communications across all platforms.
- We reviewed She’s Wired social media platforms and created tactics for each based on audience and messaging.
- We worked with She’s Wired to write stories that featured its technical expertise and services in a series called “Ask She’s Wired.” These stories were used on multiple platforms such as email marketing, website, and Facebook.
- We wrote stories about clients in a series called “She’s Wired Stories.” These engaging stories showcase how She’s Wired work with each of its target audiences. The stories were also used on multiple platforms such as email marketing, website, and social media.
“We had no idea these ideas were going to work so well for us,” says Sue Cleere. “We had to schedule our email marketing on days when staff were on-hand to field all of the new client requests that came in.”
And the best part? We taught She’s Wired how to continue the work we started for the company, and storytelling is now part of a full-time position at the company.
Want to know how we can help your company tell its stories? Let’s chat.