Have you experienced a life-changing adventure? Skydiving for the first time would qualify. So would climbing a mountain you thought was beyond your capacity.
Whatever your challenge was, think about how you communicated your excitement to others. The odds are a thousand-to-one you told a story:
“I couldn’t believe how sore my throat was when I finally parachuted to the ground. My instructor explained to me I was screaming with my mouth open all the way down.”
“About halfway across the first traverse, 200 feet above valley floor, the foothold narrowed to about four inches. It was at that moment that I learned how to confront paralyzing fear. That was 35 years ago, but I remember it like yesterday.”
Storytelling is the most ancient of arts. We use stories to collect memories, to pass along knowledge, to make sense of our lives. At Cindy Miller Communications, storytelling is what we do. When a client wants to convince someone to do something, numbers might be persuasive, graphics might be illustrative, but if you want to generate acceptance and enthusiasm for your ideas among your customers, storytelling is the most powerful tool available.
Here are some examples of our storytelling: .
- When the Committee to Preserve HOPE Scholarships wanted to tell Georgians about how important HOPE is to the state’s economy and how threatened it is by its own success, it asked us to create an analysis that told the stories of students who have benefited from HOPE. Yes, the analysis included statistics and charts, but it was the stories of the program’s impact on individual lives that carried the message.
- When Georgia Studio & Infrastructure Alliance wanted to make the case for the film industry’s economic impact in terms of thousands of jobs statewide, it asked us to undertake the challenge by telling that story one Georgian at a time.
- When the online magazine Bitter Southerner and Piedmont Healthcare wanted to explore the daily life of the hospital system, it asked us to tell the stories. Statistic change, but stories endure.
Effective communications strategy for any business requires two things: Knowing what your customers value and showing them how you can help. But the multiplicity of communication tools –– all available in verbal, visual and electronic modes –– can be intimidating.
We help clients navigate the maze by first asking, “What’s your story and how we help you tell it?” We learned how to do this as journalists and we keep applying those skills to help clients be their own media and tell their own stories.