Cindy Miller Communications

  • Facebook
  • Instagram
  • Linkedin
  • Twitter
  • Home
  • Services
    • Strategy
    • Crisis
    • Produce Content
  • Case Studies
  • Team
  • Partners
  • Blog
  • Contact

Home / Strategic Communications / The Power of Being Prepared

The Power of Being Prepared

By Cindy Miller

When a reporter publicly confronts you with an unexpected question, a lot may be riding on your response.  Not only will your words be captured in print or on film, but within minutes they might be circling the globe on social media.

Here’s a good example of preparation under pressure.  Marshall Guest is a spokesman for Georgia House Speaker David Ralston, who had introduced legislation strengthening Georgia’ ethic laws relating to lobbyists.  The day before it passed the House by a unanimous vote, Jack Abramoff was in town (at the press club, of all places).  Abramoff, one of Washington’s most powerful lobbyists until he was convicted in 2006 for corruption, criticized the bill, saying it was full of loopholes and called Georgia a “lobbyist Disneyland.”

Later, Atlanta Journal-Constitution reporter Chris Joyner asked the Speaker’s spokesman about Abramoff’s comments.  Here’s how Guest replied:

“I would first ask if he had read the bill.  And then I would politely remind him that he couldn’t even register as a lobbyist here in Georgia because he is a convicted felon.  The Speaker has been working with Georgians who have good ideas on this issue as opposed to Washington insiders who are trying to profit from their wrongdoing by selling their book.”

Nicely phrased, Mr. Guest.  He effectively raised the credibility of Rep. Ralston (“has been working with Georgians …”) while diminishing the credibility of Abramoff, (“convicted felon … trying to profit from their wrongdoing …”) and his book, “Capitol Punishment.”  Guest’s key message is clear: The legislation is solid, and his boss is doing the right thing.

No denying that Marshall Guest is a professional, and does his job well.  But in today’s world of instant communication, any CEO can be put in the same situation.  How do you increase the odds of success under pressure?  Be prepared.  Take the time to strategically focus your key messages, and infuse them in every public statement you make.

(You can read the full AJC story here.)

Visit our website to learn more about Cindy Miller Communications.

Share this:

  • Email
  • Facebook
  • LinkedIn
  • Twitter
  • Google

Filed Under: Strategic Communications Tagged With: Atlanta, Media, Public Relations

About Cindy Miller

As president of Cindy Miller Communications, Cindy helps organizations improve their strategic communications to get the best results from both traditional and social media. Cindy built her communications and management skills as the Metro Editor for the Atlanta Journal-Constitution, directing news coverage for the state of Georgia with a staff of more than 100 journalists. She has a master’s degree in business administration.

Dig Deeper

  • Blog
  • Case Study
  • Crisis Communication
  • Internal Communications
  • Meet CMC
  • Preparation
  • Social Media
  • Strategic Communications
  • Writing
Copyright © 2018 Cindy Miller Communications | All rights reserved
  • Facebook
  • Instagram
  • Linkedin
  • Twitter

Copyright © 2018 Cindy Miller Communications | All rights reserved

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.